How To Manage Perception Of Your Product In A World Where Algorithms Are Hated?
I sat through multiple scenes of “The Social Dilemma” as the personified algorithms performed technological voodoo on a simple-minded boy to metamorphosize him into an extremist.
Horrified is not even close to representing the true emotion of the watcher.
But rarely is one point of view any complete or simple.
If you are on the user side of the table, it is easier to accept your reaction.
The idea is more difficult to digest and be fine with if you work with Products.
It takes me five days to come up with a fifty- pager Product Documentation and ten for a six-pager!
It is easy to describe the chair right in front of you in a thousand words.
There was a time long ago when the clothes we wear, the commodities we use were created end to end by a single person. The evolution of manufacturing industries, keeping in pace with the advancements, has caused a tectonic shift in the kind of roles and responsibility of an involved individual.
Technological development was once upon a time plagued by massive developmental cycles and waterfalls ,only to be replaced by the never ending challenging lean methodologies of development. …
Attractive features, market fit, and branding are not the only ways to differentiate your Products. A Product can be also differentiated by Creative pricing.
Creative, not competitive price brands your Product
In the world of meter-driven Taxis, Uber won the hearts and the markets with pre-agreed pricing.
The heavy shipping charges world of e-commerce was drastically transformed by the Prime offering of Amazon.
The pay per movie models of theaters was disrupted by monthly subscription model of OTT like Netflix and others.
My career has taken its first breath in the Tech industry, thrived in it, and will probably die in it.
Working across Products and Technologies, I have listened to, perceived, analyzed, and solved a wide range of problems the users and customers seemed to be fighting against.
In this article, I intend to shed some light and critically analyze how the nature of problems has evolved over time, what we are solving, and to what end.
Those were the days of the Stone Age.
It was the stones indeed that shielded him from the predators, and kept the weather out…
Yesterday I was having one of those long chats with a friend.
This friend has been looking to get married and actively looking for partners on Matrimonial Sites.
If you are not from India, let me provide you some context.
Arranged marriages are a common way to get married in India. At a certain age, when society starts pestering parents with too curious questions, they go and register their kids (not kids anymore) on matrimonial sites.
They manage the profiles, filter, swipe, accept, reject, till the “kid” decides its high time s/he takes over the search. …
You look at your watch nervously and then the paper. You have read the question, scribbled in the rough sheet, but the answer does not match any of the options. You are revisiting, re-reading the question trying to think harder.
Some scenarios push you to think slow and carefully, about a problem.
You are on a call with a perplexed friend who has been talking continuously for the past 15 minutes describing this extremely tricky situation she is facing in her office. Almost as she utters the word, your mind is ready with a solution. …
You opened your Uber App and added your destination. The price was 5X above expectations. What? Why?
Needless to say, you are not very happy! The App is broken, you assume.
Another click away, Google Maps shows you that the regular road is blocked for repair and the diversion would add 5 kilometers.
Ah! Now the 5X makes more sense.
Both Products told you the same fact in different flavors. You were happy with one and disappointed with the other.
All literature remotely related to Product management has established the criticality of user validation.
They recommend that you:
Inspiration takes you where you want to be
Sometimes we derive inspiration from the most mundane of activities, in places we never expect.
I remember this instance from School times, many many years ago. One of my teachers was trying to motivate us using an example of another student say, Asha. Asha had scored the highest in Maths — 90 in a very difficult paper. The next highest was away by a margin of 20.
The teacher was especially proud of her this student for creating this big moat reducing the possibility of catching up. …
I presented to my stakeholders the idea of a Deer.
They marveled at the idea, nodded in agreement, and said “Yes, let’s build a Lion!”
With great pride, I showed my Engineering team the Deer,
Months later, we demoed the users, a pretty little Duck!
If you are smiling in acknowledgment this has happened to you at least once in your life.
If you are wondering, why this would happen, you are a great Product Manager and I bow to you.
With every Product, each feature comes the challenge of keeping everyone in the spectrum on the same book, if…